Polyphase Logo

A branding project developed for a New York based Electrical Company.

STATIONERY



















INTERIOR PHOTOGRAPHY
FOR A NEW WEBSITE

The electrical contracting company, Polyphase Electric, Inc, recently completed work for the yearly Kips Bay Decorator Show House event in the 5-story, 25-room Arthur Sachs Mansion in the Upper East Side. To showcase Polyphase's expertise and attention to detail, I needed to shoot the interiors with specifically the high-end lighting in mind, and then also accentuate it in the editing process.

A BEAUTIFUL NEW WEBSITE

The largest part of the Polyphase Electric rebranding process was a redesign of the old website. Their new site is designed to be more modern and elegant, an effect achieved by focusing on the interior photographs from the Kips Bay photo shoot. However, I had to design to the limitations of a strict CMS in order to keep the site manageable for the company.

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